Coping HTML is feature by Google?

Before couple of week I visited one blog explain about search engines reaction after coping content from any small website to high PR website.

I would like to thank Dejan SEO team for publishing this post on their website.

• We all know about SEO and we also aware about search engines myths & Mystery...

Google making changes in their algorithm again and again to provide top quality search result to its user.

1. At one side we all SEO(search engine optimizers) put our effort to get good organic result by different on-page and off-page activities.
2. But this updates by Google creates lots of doubts in our mind – about future of our website ranking.

• Today we are going to discuss about search engine result hijacking. This case done by Dejan SEO Team after taking permission from three various authors

1. Jim Munro
2. Robb Mass
3. Rand Fishkin

• Introduction: It’s not Bug it is a feature of Google. We all know about, how Google always prefer quality of content to rank higher. If you are coping content from another website than your future is not so GOOD.

1. After this regular updates by Google we try to make our self happy because we are not affected with this update.
2. We also know higher PR or Authority websites overtaking small business website’s results.

• Search Theory: As same from below image, in past if you were coping content from some website (Even from High PR website) it was OK, you were in search result.

But now.... If we try to copy content from any website, we’ll no more in organic search result.

Today’s key part: Search engine crawler visits each website and if they found same content on multiple URLs, than They will only display “HIGH PR” website in search result.

• Case studies: They took hdiffount websites to analyze this case....

Dejanseo.com.au - [PR7]

1. Marketbizz.nl – [PR4]
2. Dumbseoquestions.com – [PR2]
3. Shopsafe.com.au – [PR4]
4. Moz.com – [PR0]

[Case #1]:- (Marketbizz.nl – 0 +1) and (rob.dejanseo.com.au – 7 +1)

Marketbizz.nl/(en)/ReferentiEN.htm
 

to the...

DejanSEO-Sub domain (rob.dejanseo.com.au/(en)/ReferentiEN.htm)

• Copied whole Html and images - on 26th Oct.2012

• Search result hijacked on 30th Oct.2012....not only in organic results but also replaced by info:command.it is showing new url in Search Result.

• Even also ‘PR’ replaced............

• They also tried to search with (“-“)of Description but still only showing replaced result, even also with also try with exact URL but not showing original result.

[Case #2]:- (Dumbseoquestions.com copied to dsq.dejan.seo.com.au)

Copied whole content but without copying any media on 30th Oct.2012

If I searches with (info:) result replaced but if I searches with brand name or title ”Damb SEO Questions” result not replaced.

And...

• Interesting   discovery:-

1. Exact content search showing original site
2. Sidebar content search showing Duplicate copy

Still there is no use of canonical tag.........to stop hijacking.

[Case #3] shopsafe.com.au to shop.safe.dejanseo.com.au

This time they have selected domain who have placed (Rel=”canonical”) tag in HTML.

• Because we use rel:canonical

The organic search results were replaced by copied page, but........ if we try to search with “info:(    )” Command it shows original website.

All +1’s were removed intentionally –But it is still unclear to us.........

• Possible defence mechanisms:

1. rel=”canonical”
2. Authorship mark/link from Google + Profile
3. +1’s.......

[Case #4] In this case study they “Higher Authority Domain” to check out search engine movment. So they have chooses hard domain of Mr. Rand Fishkin

take minor edits for this test like (rel next/prev, authorship, canonical)

• They did manage to hack Rand’s search result for ”Rand Fishkin”.

And one of his article “Yellow Shoes and Personal Vs. Company Branding”, but only for Australian searches.

• It should because of “Geo locking” – with 2 reasons:

1. Australian domain(.au) host the copy
2. Link pointing towards copied(Original) page from Australian domain.

• Not A Full Hijack:

Failed to achieve replacing URL (if you searches with “info:” command showing copied page)

• Due to code was slightly different than original.
• Rand’s authorship link (which was removed)
• More quality social signs & quality inbound links.

• Interesting Observation:

Plus one sharing between Rand’s blog and Duplicate page

It mean if someone +1 any of these two page than another will immediately gets +1 credit.

In full hijack couldn’t see any +1 movement but on Rand’s blog after removing “Author tag” they shares +1s..

• Security:

We all need to prevent our website result/documents even if authority website (like DejanSEO) by coping your HTML.

• Canonicalization:

With the proper use of rel=”canonical” tag can secure our documents and Google will also get idea to know which page in ORIGINAL. But in [Case#3] we see that Google still replacing URL even after use of canonical tag.
There is a way to protect our document including PDF with the use of “http header canonicalization”

We cannot say that Authorship really play role in organic ranking factors.

After observing Rand’s blog internal links (Full URL) from copied page. If someone copy same URL in place of yours or they replaced it with their newly created page links in place of internal links. If they do no changes still they got Page Rank.

• Content Monitoring:

Content monitoring is best way to say protected by content monitoring. You can protect it by using any tool like CopyScape. You can also protect it by complaining on web master tool. Quick reaction can help you by using web master link removal tool if any High Authority website copied your content even they passes back-link advantage.

How to successfully social bookmark your website

We all know social bookmarking plays very big role to generate traffic towards our website and also gives back-link benefit. Here I got article explaining about same.. Bloggers Club

Mobile Application Development Key for Driving Business: Survey

Enterprises are focusing more attention on mobile applications to drive customer engagement, a survey finds.

Mobile applications are increasingly viewed as a business-differentiation tool to increase customer engagement, reinforce brand value and provide better customer service, and delivering a high-quality user experience and improving mobile app performance are top business priorities, according to the most recent annual survey of global enterprises by mobile application platform provider Kony Solutions in conjunction with MGI Research.

The results indicated many companies are still in the early phases of adoption and are taking a practical approach to new technologies and standards, with enhanced application performance (72 percent) and multiplatform mobile application support from a single code base (67 percent) weighing in as top requirements. These took precedence over managing bring your own device (BYOD) (46 percent) and greater use of HTML5 (26 percent).

The “State of Mobile Apps” survey also explored 2012 mobile budget priorities, finding that 48 percent of respondents plan to increase budgets for multiplatform development tools over the next 12 months. More than 200 survey respondents also reported their top technical concerns are support for open standards and multiplatform mobile app support—especially for hybrid apps, which are expected to be the biggest gainers in the next 12 months over native or HTML5 apps.

“From increased attention to the user experience and planning bigger investments in multichannel offerings, this report demonstrates that more organizations are adopting a ‘mobile first’ mindset. It also confirms something our customers have long known—mobile is a key driver of business success, and an essential channel for increasing customer loyalty and improving customer service,” Harold Goldberg, Kony’s chief marketing officer, said in a prepared statement. “While it’s crucial to stay at the forefront of trends such as BYOD and HTML5, it is clear that a multichannel, hybrid approach is what enterprises are looking for to stay ahead in today’s mobile environment, ensuring that they can future-proof their mobile strategy and position their organizations for continued growth.”

The survey revealed that customer service apps (55 percent) are the top applications in development this year, with respondents indicating that enhancing customer engagement (87 percent) and increasing competitive advantage (79 percent) are key business drivers. Survey results also indicated that many companies are still challenged by mobile apps, with about 6 percent reporting a “huge failure” in their mobile app development and more than 21 percent reporting either below average or disappointing return on investment (ROI) from mobile apps.

“These results are consistent with the fast-moving adoption of mobile apps. Through this survey, we see that organizations that are focused holistically on the entire mobile application ecosystem—from planning through design and development, to deployment and management—are getting outstanding results and ROI from their mobile app investments” Igor Stenmark, managing director of MGI Research, said in a press statement. “With such a heavy emphasis placed on application performance and user experience, more organizations are realizing that a simplistic focus on just time-to-market is no longer the best approach and that a disciplined implementation of a proper mobile application framework enables companies to best meet their mobile business objectives.”

Credit: eweek

Google Shopping’s Impact on Search Engine Optimization

Over the next several months, Google’s free Product Search feature will start costing ecommerce sites a lot more. Since the launch of Google’s Froogle in 2002, Google has provided a free product search service. The newly launched Google Shopping marks the first time that the company has converted a free service to a pay-for-placement model. Search marketers wonder, what does this mean to organic search?

How Google Shopping Affects SEO

For those who focus purely on search engine optimization, the change may actually be a positive. Some of the placement tests for Google Shopping results actually improve the organic results’ position on the page compared with other paid modules. For example, a search for “teddy bears” before the move to Google Shopping would have resulted in the result at left below. The shopping results are beneath the paid results, pushing the organic search results lower on the page. We can only see one full organic result in this image, and the top of the second.

Enlarge This Image

Comparison of Google shopping results placement.

Today’s shopping results are still in flux as Google tests the best placement for these new ads, but many of the placement experiments are appearing in the upper right. In the example above and to the right, the shopping results appear as an anchor point for the paid search ads, to the right of the top block and above the right block. As a result, Google is able to squeeze two more organic results into the same space that the previous shopping module had taken up.

The experiments are still running, however, with the full launch set for sometime this fall. Until then, Google will likely continue to test and revise placement of the shopping modules to find the balance it needs to strike between revenue and searcher satisfaction. Expect to see larger and smaller modules, different formats and different placements during this transition period. With individual searches producing experimental experiences like the ones below, the true impact on organic search performance will likely be difficult to determine for some months yet.

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Style and placement of Google Shopping ads varies.

The majority of the marketing world will not see this change with purely SEO eyes, of course. For most, Google Shopping will likely represent more downside than upside as tight budgets and human resources are stretched even further. Even the relative positive possibility of more organic visibility would be countered with a decrease in real estate dedicated to paid ads.

Google claims that relevance and shopping-result quality will increase as companies are forced to manage their data feeds more closely once payment comes into play. According to Google’s blog, “Higher quality data—whether it’s accurate prices, the latest offers or product availability—should mean better shopping results for users, which in turn should create higher quality traffic for merchants.” While there’s some logic to this, it will also have the side effect of forcing ecommerce sites with fewer resources out of Google Shopping, effectively ending what had to this point been a free source of traffic.

For more information on managing the transition to paid placement, see "Google Shopping: Preparing for Paid Listings," our previous article on that topic.

Credit: Practical eCommerce

The Basic Defining Your Search Engine Optimization Strategy

Frame a Purpose Statement

We start with the most basic question. It may feel basic, but trust me, it’s a doozy and amazing how easy it is to get tripped up here, especially if you’re used to hitting a link quota with a standard set of link building strategies. You’re in the weeds cranking out links, but how often do you stop and think about your client from a 10,000 foot perspective?! Start here:

Why does the business exist?

The usual answer is—to make money!

Yeah, we get it, we all want money, but there’s no difference between a bakery and a car insurance company if we look at business in such simplistic terms.

So, step back and really think about this. Why does your business exist? Make sure you put this in terms of the service or product you’re supplying versus founder motivations.

At Outspoken Media, our answer looked like this: Our purpose is to help grow and protect businesses.

Using the aforementioned examples, the bakery’s purpose may be to provide fresh, local artisan bread to their community. The car insurance company exists to make roads safer and help their customers recover from an accident.

In something as simple as a purpose statement, there are enormous opportunities to drive creativity with regard to content marketing, audience targeting, keyword research, etc. What am I talking about? Let’s ask another question:

Set Website Goals

Why does the website exist?

Let’s look at that bakery again. Their website exists to:

1. Connect with new customers
2. Nurture customer loyalty and retention
3. Attract and acquire new talent
4. Build industry credibility
5. Demonstrate the values of the business

Awesome! Now we have got a clear understanding of what we want to measure on the site: conversions, lifetime value, lead sources, job applicants, industry mentions/sentiment, brand perception, etc. These define metrics, not just goals and they should help you see the bigger picture of a website. Whenever you do anything online, make sure it’s rooted in the business purpose and goals for the site. It will be difficult to go wrong if you have this map guiding decisions and marketing strategy.

The bigger question is of course “how.”

Develop Your SEO Strategy (Marketing Strategy!)

It’s time to ask: How are the website goals accomplished?

Using our bakery example, how does the bakery accomplish their goals?

1. Connect with new customers

The site can achieve this by displaying accurate contact information such as their phone number, address, hours, days of operation, directions, email, etc. They should also consider accessibility and how users may be trying to find information about them. As a storefront, they probably have a lot of users trying to look up information from their phone or map directions. They will want to develop a mobile and local strategy. They should also look into social media to ensure that they’re present on sites like Yelp and Facebook and their visitors can check-in at their property. This will drive new customer acquisition through social mentions/shares, personalized search results and reviews that build credibility.

2. Nurture customer loyalty and retention

This can be accomplished through basic customer service—using the site to publish daily specials, reviews, coupons, catering and event info, etc. Through email marketing, they can capture an audience that prefers to receive their news through email. Through social media they capture a different market that wants to access the world through their Facebook wall or tweets. Consider all aspects of your customer’s lifestyle and make sure you’re getting in front of them outside of just the SERPs, because these days, we know that personalized search and the knowledge graph are becoming far more crucial to a successful SEO strategy.

3. Attract and acquire new talent

Provide accurate contact information for HR and post open positions to the site and social accounts. More important, make sure the site conveys the expectations and values that make employees successful in your organization. This will help ensure that applicants understand your business before applying and you’re more likely to receive a better quality candidate as a result. Don’t be afraid to get personal and share founder stories or quirky pictures of the business and team. This will demonstrate the culture of your business.

4. Build industry credibility

Credibility is where I always find the most value in content strategy. This is when you’re defining what you know and publishing content around it. The baker may want to publish recipes, share their approach to bread making, reviews from customers, awards/recognition from peers, seasonal notices/information, etc. We already stated that the bakery’s purpose may be to provide fresh, local artisan bread to their community. Take this statement and turn it around like this to guide content strategy (and even blog categories):

The bakery writes about fresh ingredients, local supplies, artisan creations, bread making and the community.

Now you don’t just have a content strategy, but blog or resource categories. You’re developing your own Wonder Wheel! This will shape not just your content strategy, but the audience you’re targeting and the methods you’ll use to reach them. Now you have a link building and social media strategy.

5. Demonstrate the values of the business

This has already been addressed in the points above, so I won’t go into a ton of detail. Basically, does your content reflect your values? Have you ever thought about what those values are? As an agency your values may even be at odds with the clients! Find out and make sure you’re on the same page or you’ll have an incredibly difficult time finding success in your link building, social media outreach, or other campaigns.

All of this from three simple questions:

• Why does the business exist?
• Why does the website exist?
• How are the website goals accomplished?

This may sound super simple, but when is the last time you took a minute to do this? Step back. Try it and you will be so excited by the flood gates of link building, content marketing, social media marketing, on-page optimization, branding and customer service.


Credit: Business Insider

What is Search Engine Optimization?

Search Engine Optimization is process to increase visibility on search engines with appropriate keywords of your website. Basic search engine optimization starts by knowing about On-Page & Off-Page search engine optimization. We will discuss about all that factors which are most important in search engine optimization and also recommended by Google, Yahoo, Bing and other search engines.

The most important thing to remain in search engine optimization (SEO) is to maintain relevancy (quality) in your site optimization, whatever you doing on-page or off-page.